arden turangan.
i'm a market strategy & growth consultant with experience across fintech startups, hospitality, and financial services.
executing campaigns through digital, in-store, and community channels across the philippines.
some personal stuff first, then the work. ↓
hi, i'm arden!
runner, dog mom, serial foodie…
i spent the last year living and working in manila, philippines — building go-to-market campaigns for a digital bank, learning tagalog, and discovering that a ₱5 pandesal from a street cart is truly one of the greatest things in the world.
these days i spend my time on market research, creative direction, and building a brand that consumers actually trust. off the clock i travel wherever i can, run marathons i'm not ready for, and spend more time in grocery stores than i probably should.
it's nice to meet you!
visual diary.
what i'm up to right now
dallas marathon 2026.
my 5th attempt at convincing my body that 26.2 miles is a reasonable thing to do on a sunday morning.
SQL, but for real this time.
learning to work directly with data rather than relying on someone to pull it for me!
the art of sourdough.
a work in progress. currently somewhere between "i think this is working" and "why did it do that?"
Canva content + template design.
building social media starter kits for small businesses (content calendar, campaign brief, and post templates).
the path so far.
the short version of the long story.
see my full CV hereMarket Strategy Consultant
i focus on brand positioning, go-to-market execution, and process optimization for one of the first fully AI-powered digital banks in Southeast Asia.
Business Operations Lead
built a consolidated operational dashboard, collaborated on a multi-location expansion blueprint, and converted community pop-ups into a scalable market-testing channel.
Brand Experience & Events Coordinator
represented the brand at launch events, directed catering operations, managed logistics, and developed social media content to support promotional campaigns.
Investment Services Associate
guided hundreds of clients through the TD Ameritrade → Schwab platform migration, managing account transfers, portfolio adjustments, and platform onboarding.
Junior Pricing Analyst
supported a modernized pricing infrastructure from legacy zone-based models to mileage-based, audited high-volume freight portfolios, and stress-tested new cost structures across hundreds of contracts.
AP Accounting Assistant
supported the accounts payable function as an intern, managing the digital contract repository and handling day-to-day AP processes including invoice processing, vendor payments, and expense reconciliations.
work highlights.
PamaskoLoan christmas campaign
Tonik's first fully omnichannel campaign — integrating digital content, in-store retail activations, and large-scale barangay community events simultaneously.
mechanism: customers who purchase appliances or gadgets through a Tonik Shop Installment Loan are entered for a chance to be 1 of 20 weekly winners to have their monthly installments waived.
drove a 97% lift in organic reach, 4.5× engagement rate, 12% lift in brand-related search volume, and 3× in-store loan applications vs. daily baseline.
worth the wait — 8% Time Deposit
through a weekly AI-assisted competitive analysis process i built, i identified a gap in the market: a competitor had launched a high-yield savings product at a high rate, but with a minimum deposit requirement that immediately excluded the mass-market consumer they claimed to be serving.
this finding directly informed the development and launch of Tonik's 8% Time Deposit campaign: starting at just ₱5,000, no maintaining balance, no conditions. the positioning was simple: same rate, actually accessible.
this campaign is a direct example of what the weekly competitive analysis process is designed to produce — not just awareness of what competitors are doing, but identification of the gap between their offer and what our consumer actually needs.
Luv is in Home Along
what better way to build real community connection than valentine's day? 💌
we brought in beloved local talent (Queen Semana + Jerome Sang) to turn the Home Along store floor into an experience. they serenaded customers, handed out flowers, and created the kind of moments that don't feel like marketing at all.
the best way to make a brand feel human is to show up, in-person, with people consumers already love — and that's exactly what we did.
these are a selection of blogs i wrote, each topic identified through SEO keyword gap analysis → a process of finding search terms with high consumer demand where Tonik had no existing content.
the goal was twofold: improve organic discoverability for loan-related queries, and fill information gaps for consumers navigating financial products for the first time. each topic was chosen because real people were searching for it and not finding a clear answer.
How Tonik's PayHinga Feature Helps You Take a Break from Payments
the article breaks down eligibility, activation steps, and what to expect during the pause period — written for a borrower who may not know the option exists at all.
PayHinga addresses one of the most common borrower anxieties: missing a payment.
surfacing this feature means consumers find a solution before defaulting on a loan, protecting both the borrower and Tonik's loan portfolio health.
Emergency Loan: Your Guide to Quick Relief When Natural Disasters Strike
a guide to emergency loan options — covering SSS calamity loans, Tonik's Credit Builder Loan, and other available relief mechanisms.
natural disasters are a recurring reality in the Philippines. publishing this content during typhoon season captures high-intent search traffic when consumer need is highest, positioning Tonik as a trusted resource rather than just a financial product.
Loan Default Explained: What It Means and How to Get Back on Track in the Philippines
covers the stages of loan default, the consequences, and the concrete steps a borrower can take to recover.
'loan default' is a high-volume search term driven by consumer distress.
appearing organically for this search builds trust and establishes Tonik as a reliable, consumer-first institution.